【上海媒體邀約】2023第21屆中國(guó)上海國(guó)際玩具博覽會(huì)-玩博會(huì)

發(fā)布日期：2023-03-27 文章來(lái)源：展會(huì)主辦方 閱讀次數(shù)：6288 次 分享到：

展會(huì)名稱：中國(guó)國(guó)際品牌授權(quán)展覽會(huì)

時(shí)間：2023年10月17-19日祁穎13701911541

地點(diǎn)：上海新國(guó)際博覽中心

屆數(shù)：第十六屆

同期舉辦：CKE中國(guó)嬰童用品展、CTE中國(guó)玩具展

、CPE中國(guó)幼教展

觀眾：90000+名

觀眾類別：覆蓋玩具

、嬰童用品

、文具

、家紡、服裝

、食品飲料

、生活用品

禮贈(zèng)品、美容日化

、電子消費(fèi)品及主題空間等全領(lǐng)域

。

1、關(guān)于中國(guó)授權(quán)展 | Profile

Why China?

據(jù)《2020中國(guó)品牌授權(quán)行業(yè)發(fā)展白皮書》統(tǒng)計(jì)

，2019年中國(guó)年度授權(quán)商品零售額達(dá)992億元

，同比增長(zhǎng)15.9%。

2019年中國(guó)年度授權(quán)金為38.2億元

。中國(guó)是全球授權(quán)行業(yè)增速最快的市場(chǎng)之一

，其規(guī)模穩(wěn)居全球第五，僅次于美國(guó)

、英國(guó)

、日本和德國(guó)，發(fā)展?jié)摿涂臻g巨大

。

According to China Licensing Industry Report 2020, the total retail volume of licensed merchandise in China in 2019 reached USD 14.6 billion, 15.9% growth year-on-year. And the royalty fee of the industry amounted to RMB 3.82 billion.

China ranks the fifth largest licensing market in the world, only after US, UK, Japan, and Germany. Licensing business in China is expanding rapidly with huge potential.

Why China Licensing Expo?

CLE中國(guó)授權(quán)展是中國(guó)商務(wù)部批準(zhǔn)的唯一以“中國(guó)”字頭命名的授權(quán)展

，由中國(guó)玩具和嬰童用品協(xié)會(huì)主辦

。CLE中國(guó)授權(quán)展從2007年發(fā)展至今，已成功舉辦14屆

，現(xiàn)已成為亞洲規(guī)模最大

、最具行業(yè)影響力、最具權(quán)威性和專業(yè)性的國(guó)際化商貿(mào)平臺(tái)

。

The largest professional licensing exhibition in Asia, China Licensing Expo (CLE) is organized by the China Toy & Juvenile Products Association (CTJPA). The headline-hitting three-day B2B licensing networking event is widely recognized as the most effective network to promote brands, properties, characters and designs, to start and expand licensing businesses in China, by connecting the world’s most influential property owners and high quality consumer-goods manufacturers, licensees and retailers throughout the nation.

2、參加CLE中國(guó)授權(quán)展共享協(xié)會(huì)特有資源

1）IP365X

，全年365天的線上CLE | IP365X, Online China Licensing Expo

線上“IP365X”對(duì)接平臺(tái)由中國(guó)玩具和嬰童用品協(xié)會(huì)品牌授權(quán)專委會(huì)主辦

，旨在為行業(yè)搭建365天線上線下打通的商貿(mào)對(duì)接平臺(tái)。IP365X平臺(tái)除了常年展示推廣IP及案例外

，旨在集合各行業(yè)授權(quán)商及被授權(quán)商資源

，發(fā)現(xiàn)潛在合作客戶，對(duì)接合作需求

。此外

，IP365X還聯(lián)合數(shù)十家國(guó)家級(jí)行業(yè)協(xié)會(huì)宣傳推廣IP，進(jìn)行線上線下邀約配對(duì)

，推動(dòng)IP與被授權(quán)企業(yè)之間的商業(yè)對(duì)接

。

“IP365X” belongs to China Toys and Juvenile Products Association. IP365X aims to bring together a wide range of licensors and licensees from various industries and resources, open up information barriers, solve the information asymmetry phenomenon in the field of brand authorization and effectively promote the commercial docking between various authorized IPs and authorizedenterprises。